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ABOUT 1404

1404 is a high-performance consultancy that specialises in helping organisations build and sustain a high-performance culture. Founded by Danny Crates, a Paralympic gold medallist and global keynote speaker, 1404 draws on his experience in international sport and two decades of working with businesses around the world.

The team at 1404 supports organisations to plan for and deliver performance, learn from successes and setbacks, build high-performance teams, perform well under pressure, and create the right culture to enable employees to deliver results.

After Partnering with 1404 organisations have reported seeing improved connectivity from their teams, leading to a greater drive and passion and sustained levels of performance, ultimately leading to better results for the business.


Whether you're a start-up or a multinational corporation, 1404's programmes are tailored to your unique needs and designed to provide you with the tools and insights necessary to build and sustain a high-performance culture. 1404 helps organisations achieve their goals and realise their full potential.


1404 Performance will create a unique and bespoke day for your team.  


These high impact sessions combine powerful keynote presentations delivered by one of our skilled speakers with a knowledge and understanding session of how to create a high-performance culture and mindset within your business and team.

These sessions are designed to motivate, inspire and equip your team to deliver results and be more efficient and productive as well as building a stronger bond between them.


1404 Performance coaching is a unique and powerful way to unlock your potential


Our coaching sessions allow individuals and teams the space to focus on their own personal development within the business.


Danny is a highly skilled and experienced coach in the world of personal development and performance, and brings a wealth of knowledge and experience from the world of business and performance sport to his sessions.


Charlotte Black
Group Sales Director 
Key Training Group

Everyone is still talking 1404 Performance. Delegates really engaged with your insights and compelling stories but most of all, you added a new dimension to our annual event that won’t be forgotten. Staff are calling it, “inspirational”, “thought provoking” and “awesome!”


Arranging the event can be very stressful but your professional and fun approach made it simple and enjoyable. Thank you so much – we will be in touch soon.


Paul Wells

Chief Superintendent

Essex Police 

“I would like to thank 1404 performance for the work they have undertaken with our local Superintendents Association . They have provided a number of sessions for the team, covering a number of areas from well being to coping with pressure. The feedback from the group is that they all enjoyed the sessions & benefited from the innovative approach which ensured some great engagement and made the sessions meaningful & worthwhile for the group"

Danny gave an inspiring and insightful talk at our recent Team Day, providing plenty of thought provoking content by sharing his own development journey, as he strived and ultimately succeeded in becoming a top GB Paralympian. The Workforce Alliance team really valued Danny’s insights into goal setting, teamwork and the importance of maintaining a positive attitude in facing life’s challenges. His down to earth delivery style and inspiring personal journey proved a big hit at our inaugural team building event” 

Workforce Alliance, Feb 2020

Jenifer Pinder
New Business and Events 
NHS Workforce Alliance


This is not your typical leadership development programme.

It is built around the values and lessons from being involved in high performance sport, and how we translate this winning mindset into business.

We understand that no two business are the same. Our approach is to meet with you to discuss your vision and values and create a bespoke high-performance programme together, tailored to you for your brand, your people and your business. 

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