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ABOUT 1404

1404 is a business performance consultancy that specialises in human performance, leadership coaching and team development.  


We help businesses and the teams and individuals within them create and maintain a high performance culture and mindset with an effective and engaging range of tailored programmes. 

1404 was created by and is run by Paralympic gold medal winner and renowned Keynote speaker and performance coach Danny Crates and combines his experience of being involved in elite sport with the expertise of his fellow coaches at 1404.  


1404 Performance will create a unique and bespoke day for your team.  


These high impact sessions combine powerful keynote presentations delivered by one of our skilled speakers with a knowledge and understanding session of how to create a high-performance culture and mindset within your business and team.

These sessions are designed to motivate, inspire and equip your team to deliver results and be more efficient and productive as well as building a stronger bond between them.


1404 Performance coaching is a unique and powerful way to unlock your potential


Our coaching sessions allow individuals and teams the space to focus on their own personal development within the business.


Danny is a highly skilled and experienced coach in the world of personal development and performance, and brings a wealth of knowledge and experience from the world of business and performance sport to his sessions.


Charlotte Black
Group Sales Director 
Key Training Group

Everyone is still talking 1404 Performance. Delegates really engaged with your insights and compelling stories but most of all, you added a new dimension to our annual event that won’t be forgotten. Staff are calling it, “inspirational”, “thought provoking” and “awesome!”


Arranging the event can be very stressful but your professional and fun approach made it simple and enjoyable. Thank you so much – we will be in touch soon.


Paul Wells

Chief Superintendent

Essex Police 

“I would like to thank 1404 performance for the work they have undertaken with our local Superintendents Association . They have provided a number of sessions for the team, covering a number of areas from well being to coping with pressure. The feedback from the group is that they all enjoyed the sessions & benefited from the innovative approach which ensured some great engagement and made the sessions meaningful & worthwhile for the group"

Danny gave an inspiring and insightful talk at our recent Team Day, providing plenty of thought provoking content by sharing his own development journey, as he strived and ultimately succeeded in becoming a top GB Paralympian. The Workforce Alliance team really valued Danny’s insights into goal setting, teamwork and the importance of maintaining a positive attitude in facing life’s challenges. His down to earth delivery style and inspiring personal journey proved a big hit at our inaugural team building event” 

Workforce Alliance, Feb 2020

Jenifer Pinder
New Business and Events 
NHS Workforce Alliance


This is not your typical leadership development programme.

It is built around the values and lessons from being involved in high performance sport, and how we translate this winning mindset into business.

We understand that no two business are the same. Our approach is to meet with you to discuss your vision and values and create a bespoke high-performance programme together, tailored to you for your brand, your people and your business. 

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